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To view an answer, click on the question. The first click is on us!

What are you going to do with my information?

To summarize, we NEVER reveal your password, email address, postal or zip code to other people on the site, nor do we sell or give this information to any third party companies.

Information such as your age (calculated by using your date of birth), location, height, body type and ethnic background are used by our database to help other people find you in their search results.

Read our Privacy Policy to find out exactly what we're doing to protect your information. Just click on the Privacy link at the bottom of any page.

Can I change my information?

You can change your information any time you need to and as often as you wish.

Once you've signed up, if you need to make corrections, go to your profile home page. All of your information will be located there, including your personal details.

I want to be discreet. Do you sell my information to third parties?

Not at all. Given the nature of our site, we emphasize your security and anonymity. We will not give out your information to third parties without your express consent.

Please note that we do have an electronic email newsletter that we may send our members from time-to-time to advertise new features, special offers and site enhancements. This will be sent to the email address you sign up with.

You can opt-out of notifications and emails at any time by editing your preferences from your member home page.

When you sign up, the default set up is off, which means you will not receive email from us unless you opt-in.

Important Note: If you send our customer service department an email, they will reply to you via email.

What do I do once I've signed up?

Part of the sign up process will lead you through creating a life experience. This is where you can talk about your passions, your pursuits, your dreams. Who you are and what you've done. The stuff that makes you special. Your favorite movie, scent, season or song. Whatever. Be creative. Have fun!

A minimum of 5 life experiences is recommended. But you can add as many as you like. In fact you can add new entries every time you log in. The more profile entries you have, the more attention you attract.
Once you've completed your profile, start by trying out our search options. See who's online right now! If you see someone you like, send them an email.
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You Are

Single over 40? Love over 50? lavalifePRIME is an online dating and personals site for boomer singles seeking seniors for love, travel, relationships, hobbies, the meaning of life, friendship, exercise, chat, relationships, and matchmaking. 1000's of American singles, Canadian singles looking to meet right away!

Your Life Experiences!

  • > Let others get to know the real you by sharing your Life Experiences
  • > Add a photo, audio or video to make your Life Experience more personal!
  • > Get to know others in the community by viewing their Life Experiences
"I like that Prime gives you the option to enter an audio, video or text Life Experiences. Finally we're starting to see dating sites build out more expressive profiles, it's about time!"
David Evans, Online Dating Insider

Your Community

lavalifePRIME is a new site designed exclusively for Baby Boomers that blends social networking with online dating. Thousands of new members have joined since the launch in July 2008 and are actively searching, chatting and connecting with other like-minded single Boomers, looking for everything from new relationships, networking opportunities and friends with whom to experience the adventures of life. The customized experience offered by lavalifePRIME is reflective of the mature, confident and fun-loving members' life stages, interests and attitudes.